This evening the EAERCD starts with a welcome reception in Valencia and a traditional registration procedure for the 17th Conference. A conference that gathers retailing researchers from all over Europe. From SIIR and the University of Borås we are represented by three of our master students who contributed to a study on impulsive buying behaviour online. The sample in the study is young Swedish consumers and we analyze their buying behaviour regarding fashion and apperal. Soon we will have our first report from Pernilla, Matilda and Jonas and their first impression of Valencia.
Preparations for the upcoming presentation
Dagens citat Man kan vara omodern på två olika sätt och av olika orsaker. Antingen är man för sent ute eller för tidigt.